To my fellow ice cream and gelato associates,

I seriously encourage you to read the SIGEP press release and attend SIGEP USA, a new exciting trade show this year in Atlantic City, New Jersey. We are very lucky to work in an industry that so many of us consider fun, and even make some money at it. It’s the ice cream industry. We all know the business climate is tough today and we also know we have to double our efforts to get new customers. Unfortunately, there has never been an appropriate large venue to showcase frozen dessert products the way it is done in other countries. Now, for the very first time, there is a new, important and exciting opportunity to see the products of tomorrow.

If you are an owner of a retail or wholesale ice cream and/or gelato operation or in the foodservice and/or restauant business and want to get new customers and reach out to a larger base, I encourage you to attend so you can see all of the new ingredients, equipment and packaging at the new SIGEP USA, simply put this is the show for YOU! Have you thought about how your ice cream ingredients and/or equipment can be used to make gelato and how your gelato ingredients and/or equipment can be used to make American style ice cream? This is the question we are all pondering today and this show will help us get there.

The show is co-sponsored by two leading expo organizers. Frozen Desserts Expo LLC (in conjunction with American Bakery Expo) is a worldwide expo organizer and the leader in the US expo sector focused on artisan frozen desserts, bakery, confectionery and pastry products. Rimini Trade Fair, Inc, is the organizer of SIPEP, Italy, the largest artisan frozen desserts trade show in Europe, now in its 30th year.

The City Chosen - Atlantic City in New Jersey
The Date- September 21-23, 2008
This show, now in its second year and alternating every year with Las Vegas, has chosen Atlantic City because of its convenience to major cities on the east coast including New York, Philadelphia, Baltimore, Washington, and Boston. The show is at the Atlantic City Convention Center.

WHY AM I WRITING TO YOU?
I strongly believe in creativity and this new show is all about creativity and how to bring it to our customers in a very new way. For the last two years, Malcolm Stogo Associates has been a USA representative of SIGEP of Italy and has been encouraging people from the U.S. to attend the International Exhibition for the Artisan Production of Ice Cream, Pastry, Confectionery and Bakery, commonly known as SIGEP, to be held January 17-22, 2009 in Rimini, Italy. Now we encourage you to exhibit at this new Atlantic City exhibition that will bring you the quality and excitement of SIGEP closer to home.
For the last eight years, Malcolm Stogo has been bringing people from all over the world both in the industry and those who are thinking about getting into the industry to SIGEP in Rimini for an amazing learning experience. Based on this, we know the importance of what SIGEP has done for the many visitors from the USA who have traveled to SIGEP. Many people continue to tell us what an experience it was and what the SIGEP Trade show has done for them in the many ideas they have brought back to the USA for their businesses.

That is why we urge you to attend the new SIGEP USA Expo in Atlantic City. For information, just contact Malcolm Stogo Associates at 973-669-1060 or mstogo@aol.com. Or call Elisabeth Hall at 212-239-0855 x23 or email her at pastryadv@aol.com. To register and attend as a visitor, click here.

Don’t just think about how wonderful this will be for your business—pick up the phone now to make that really important call. You will be really glad you did this.

See you in Atlantic City,

Malcolm Stogo