WHAT’S “NEW” WITH ICE CREAM UNIVERSITY NEWS

• Invited to enter 5th Annual “ICE CREAM STORE OF THE YEAR AWARD,” called the “PASSION AWARD”
• Discounts Offered!
  • Take a 10% discount off any ICE CREAM UNIVERSITY SEMINAR you wish to attend during the year
  • Take $10.00 off any of our books you wish to purchase

Each quarterly issue contains hard-hitting columns on:

• Ingredient Purchasing - Every newsletter features a profile of an ingredient manufacturer that we think makes flavorings and other ingredients that are "exceptional."
  
  
• Ice Cream Store Equipment - We will constantly discuss new ice cream dispensing, merchandising and other ancillary equipment one needs to market and sell ice cream in a retail environment. You will get to know what each batch freezer manufacturer has to offer, especially the strengths and weaknesses of each.
  
  
• Recipes - We are constantly looking for new recipes no matter where they come from. That means flavors from not only the USA, but also from around the world. As a subscriber you will be the first to see and try them out.
  
  
• Hotline - If you have a question, call or fax us, and we’ll get you the answer. Since the inception of to ICE CREAM UNIVERSITY NEWS, without a doubt, it's been our hotline that has pleased our members the most.
  
  
• Sanitation - Keeping a store clean can be consistently difficult. We will feature a column on ways to keep your store cleaner and tips on how to train your employees to keep it clean.
  
  
• Customer Service - We will offer you ideas and tips to make your store more customer service oriented. Sometimes it's the simple things that matter, like saying "thank you" to a customer.
  
  
• Location and Store Presentation - Store presentation really falls short the longer a store is in existence. While there are many reasons, not confronting this will eventually find oneself out of business. This column will make your store more presentable, and in many cases not costing you a penny to do it.
  
  
• Getting Started in Business - If you are just starting out, we will let you know about tips on how to prepare a business plan, hire and train employees, write a store employee's manual, get financing, what to look for in getting a good location and much much more.
  
  
• Milkshake, Sundae and Smoothie Recipes - We will constantly present new specialty dessert recipes for you to use. We will let you know what ingredients you need and how to prepare these desserts.