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PASSION AWARD
PRESS RELEASE
MARCH 1, 2007
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Ice Cream University proudly announces the winner of its Fourth Annual Ice Cream Store of the Year Award known as THE PASSION AWARD to Jeff and Jon Tunberg of Whitey’s Ice Cream, Moline, Illinois. The award recognizes the very best ice cream shop in the United States.
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Whitey’s Ice Cream was established on the corner of 16th Street and 23rd Avenue in Moline in 1933 by Chester “Whitey” Lindgren, who was so nicknamed because of his white-blonde hair. In 1935, Whitey hired a fifteen year-old boy named Bob Tunberg, who worked for Whitey throughout high school and on and off for several years. Whitey and Bob became close friends, and in 1953, Whitey offered to sell the business to Bob and his wife, Norma.
Bob and Norma made ice cream during the day, and they worked in the store selling their product at night. As soon as sons, Jeff and Jon, were old enough, they joined the “family business,” picking up trash in the parking lot before they went to school each morning. Working with and observing their father through the ensuing years gave them a strong sense of the value of hard work and great customer service. Today, Jeff and Jon work side-by-side as Co-Owners of the company, and the title, President, remains open in honor of their father, “The Quad Cities Favorite Ice Cream Man,” who passed away in 1991.
Whitey’s Ice Cream has appeared on the Food Network and has also been named “Best in the Midwest” according to the readers of Midwest Living Magazine in 2006. Their history offers clear insight into the way they operate.
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The purpose of the award is to honor the very best, and Whitey’s Ice Cream certainly demonstrates this in its passion for making their 12 stores look great, for making the very best ice cream, and especially their famous milkshakes for which they are well known—
that are so thick you need a spoon to eat them. Equally important is the way they share their enthusiasm with employees, customers, and fellow ice cream entrepreneurs.
This year’s judges were Malcolm Stogo, President of Ice Cream University, author of five ice cream books and industry newsletter, and an international ice cream consultant; Bill Lambert, of Des Moines, Iowa, a dairy consultant and former owner of Lambert Dairies and Robert Ellinger, founder and owner of Baked to Perfection, a European style bakery on Long Island, named by Pastry Arts and Design Magazine in 2002 as one of the top ten pastry chefs in America.
Bill Lambert, Robert Ellinger and Malcolm Stogo are no strangers to Whitey’s. Each over the years has admired their commitment to a quality product, but it has been their work ethic and especially their commitment to their Moline community that sets them apart. But it is clearly their everyday passion in how they conduct their lives that we admire so much.
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As the winner of the 2007 Passion Award, Whitey’s Ice Cream will receive the following:
- A free scholarship to any ICE CREAM UNIVERSITY SEMINAR during the year
- An invitation to be a guest instructor at one of our seminars during the year
- Its own page on our www.icecreamuniversity.org website describing their ice cream concept for one year
- A plaque and certificate designating the Whitey’s Ice Cream as 2007 PASSION AWARD winner.
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To congratulate Jeff and Jon Tunberg on this great honor. You can reach them at: 309-762-2175, or visit them at 2525-41 Street • Moline, IL 61265. For more information on Whitey’s, visit their website at www.whiteysicecream.com
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