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Sponsored by wonderful companies---BERZACI for outstanding ice cream and gelato ingredients, COLD MOLDS for our molds to un-mold ice cream cakes, and LUCK'S, for the best ice cream caked edible images and cake making tools.
Cool Cakes 101 is a ice cream cake production workshop being given by expert in the field, Malcolm Stogo who will teach a hands-on workshop that will educate you in learning everything one needs to know about producing and marketing ice cream cakes. Each participant will receive a workshop manual, Ice Cream Cake Decorating Kit, and a copy of our book, ICE CREAM CAKES.
Some of the topics covered at the workshop include:
- What equipment, supplies, and ingredients are needed and where to get them.
- Detailed step-by-step instructions on building, frosting, and decorating a myriad of ice cream cakes and pies.
- How to market your ice cream cakes and pies to the public.
Join us and partake on this hands-on experience learning all you need to know about making incredible looking and tasting ice cream cakes & pies.
Malcolm Stogo is a co-author of ICE CREAM CAKES which was written to give to all ice cream retailers the tools to create, decorate, and present ice cream cakes and pies to their customers. This book has lots of pictures that will enable anyone to create in a cake in no time flat, in a very unique manner.
Malcolm Stogo is the head of Malcolm Stogo Associates, an international ice cream consulting firm. He is the author of How To Succeed in the Incredible Ice Cream Business (2001) and ICE CREAM & Frozen Desserts, A Commercial Guide to Production and Marketing (1998), now considered "The Bible of Ice Cream." He is also the president of Ice Cream University, a seminar series developed to help those in the ice cream industry become more educated in techniques of production, retailing and marketing. Throughout the years, he has helped leading ice cream chains (such as Haagen-Dazs and Colombo) in the United States as well as others in Korea, Saudi Arabia, Tunisia, Philippines, Thailand, Canada, and Puerto Rico. Malcolm created the famous Ice Cream Extravaganza in New York where he invented the famous "chocolate dipped waffle cone," now used extensively throughout the world.
Workshop cost is $975. 25% discount ($675) for second person. For more information, contact Malcolm Stogo at 973-669-1060 or email at malcolm@icecreamuniversity.org.
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